Forget constant shavingwith a long-lasting reduction in unwanted hair.
A more even skin tonewith fewer visible spots and less unwanted pigment.
No long recoverymost treatments let you get back to your day quickly.
Before and after
What will you choose?
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BeforeAfter
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Broken capillary. The capillary becomes less visible and the skin in the area looks more even.
BeforeAfter
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Tattoo. The pigment fades gradually with each treatment.
Choose an area
Explore each area in detail.
01Long-lasting hair removalLaser hair removal reduces hair growth for the long term, one area at a time.
02Tattoos and permanent make-upWe gradually lighten unwanted pigment and old permanent make-up.
03Pigmentation, capillaries and stretch marksWe even out the tone so pigmentation, capillaries and stretch marks show less.
04Same-day glowTreatments for fresh, even-looking skin, with no recovery period needed.
Long-lasting hair removal
Upper lip
The area above the upper lip is small but noticeable, and it often needs regular upkeep. Laser hair removal gives a long-lasting reduction in hair growth.
How long does it take?The treatment is short, because the area is small.
What do we do?We treat the hair above the upper lip, up to the line of the nose. The laser acts on the follicle, and the cooling tip helps keep the skin comfortable.
How many treatments are needed?Usually 6 to 8 treatments, a few weeks apart.
How much does it cost?20 €With a course of 6 treatments, the sixth is free.
If there is unwanted hair on the chin as well, the upper lip and chin can be treated together for an even result.
How long does it take?Not long, because the areas are small.
What do we do?We treat the upper lip, chin and jawline in a single visit.
How many treatments will you need?Usually 6 to 8 treatments, a few weeks apart. If the hair growth is hormonal, you may also need maintenance treatments.
How much does it cost?35 €With a course of 6 treatments, the sixth is free.
The laser breaks down the tattoo pigment gradually, and the ink fades a little more with each treatment.
How long does it take?It depends on the size of the tattoo.
What do we do?We treat the tattoo section by section.
How many treatments will you need?That depends on the type, depth and age of the ink. Black pigment usually responds best, while coloured ink may need more treatments.
Permanent eyeliner sits in a delicate area, so we treat it with precision and a different approach from the rest of the face.
How long does it take?The treatment is short, because the area is small.
What do we do?We work along the upper or lower lash line, depending on the pigment. We do not work on the lashes themselves or on the inner lining of the eyelid.
How many treatments will you need?The pigment lightens gradually over a series of treatments. How many depends on the density and age of the pigment.
The laser works on built-up pigment, which breaks down gradually, leaving the complexion looking more even.
How long does it take?It is a short treatment.
What do we do?We treat the whole face or only individual spots, depending on what your skin needs.
How many treatments will you need?Pigment breaks down gradually, so you will usually need several treatments. The number depends on the type of pigmentation.
Sveti Naum Salon: 70A Sveti Naum Blvd, 1421 Sofia Strelbishte Salon: 7 Yordan Yovkov St, bl. 8, entr. B, Strelbishte, 1408 Sofia Mon to Sat 9:00 to 19:30 · Sun 10:00 to 18:00
Our devices
How do we achieve it?
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Soprano Diode LaserEstella Laser
Soprano Diode Laser
A diode laser for long-lasting hair removal and a picosecond laser for pigment, in one device. We use it for long-lasting hair removal and for work on tattoos and pigmentation.
Estella Laser
A laser that breaks up pigment deep in the skin without affecting the skin around it. We use it for tattoos, old permanent make-up, pigment spots, capillaries, stretch marks, carbon peel and skin rejuvenation.
Your visit
What a visit with us looks like.
01ConsultationWe talk about what you would like to improve, assess the area and choose the right treatment.
02Skin preparationWe prepare and cleanse the area, apply the gel needed and explain every step of the treatment to you.
03The treatment itselfYou feel short, warm pulses, and the cooling tip helps keep the skin comfortable. We check how you are feeling the whole time.
04Walk out and carry onThe treatment needs no recovery time, so you can go straight back to your usual plans.
Reviews
Doctors, partners and clients who come back.
16 reviews
Diana DafovaSinger, composer and producer
Always known for her elegant, dignified presence, Diana chose to preserve her beauty and youthfulness with HIFU treatments, because it is a non-invasive therapeutic technology that helps awaken the body's own resources, and the result leaves her fully satisfied.
Her music has been performed and distributed in 25 countries on 4 continents, and her lyrics span 17 languages. Her song “Aadiya” was selected by NASA to be transmitted into space aboard the Space Shuttle Columbia. Diana Dafova has also won the prestigious Gold Remi Award for her concert in Las Vegas.
Dr Veronika TsankovaOphthalmologist
“HIFU is a proven, modern non-invasive technique based on ultrasound waves. It is used for non-surgical lifting of the face and body, with great results visible after the very first treatment.
Ultrasound waves have been used for diagnosis in medicine for many years, and as a therapeutic procedure in aesthetic medicine they have developed with great success in recent years. The only side effects shown by clinical studies to date are short-lived swelling and redness of the treated area, and not in every patient. I recommend this method because, above all, it is harmless and its effect is immediate.”
Dr Momchil KermendzhievSurgeon, Alexandrovska University Hospital
“HIFU equipment is a modern medical tool. The 7D HIFU Ultraformer brings innovation to aesthetic treatments and makes a reliable, safe result possible for the patient!”
A surgeon on the team at Alexandrovska University Hospital. He specialised in Germany and worked on in vitro research projects at the Institute of Neurobiology of the Bulgarian Academy of Sciences. He is part of a research team at the Institute of Electronics developing equipment for the early diagnosis of skin and gastrointestinal tumours.
Gabriela TodorovaOwner of a property company, Dubai
My name is Gabriela Todorova. For the last 10 years I have owned a property company in Dubai. HIFU technology changed my life and made me feel wonderful and in good spirits.
I highly recommend it. Here in Dubai, women know which technology to choose to look their best!
Slavko MatanovićBiotherapist
I had the great honour and pleasure of trying Hifu by Denny Divine treatments for beauty, rejuvenation and other health benefits. A wonderful experience and clear changes for the better, thanks to the reliability and professionalism that Denica Voynova embodies.
One result is instant and almost unbelievable. You see your face before and after treatment with this wonderful technology, at the highest and most modern level. People my age, over 55, are very pleased with the change, which is clearly visible after the treatment.
Denica works miracles whenever energy and technology are involved. Huge thanks from me to Denica, the programme and the HiFu by Denny Divine team. Body and soul enjoy this treatment!
Dr Petya Edlinger-ZeherLegal adviser
I have known Denica since she was little. I truly value her professionalism and knowledge, her passion, ambition and personality! When I wanted my first proper facial treatment, I went to her because I trusted her.
After two HIFU facial treatments, my face and skin felt much fresher and firmer within just a few days, the fine lines disappeared and my skin looked renewed. It isn't a miracle therapy or a smoothing iron, but it makes the skin lively, soft, radiant and fresh.
I would definitely have HIFU treatment again, and only with Denny, because I trust her and I'm very happy with the results so far!
Rada Tishelova, Oura LoveWriter
I want to thank Denny for the great professionalism and attention with which she looks after me, and to express my sincere admiration for the incredible result of the Hifu by Denny Divine rejuvenating treatment.
I felt a difference after the very first session: my skin became firmer, radiant and refreshed. The treatment was completely painless and comfortable, and the modern equipment saves you the money of expensive operations with the same effect.
Every step was explained in detail, and the care I received made me come back again and again. I warmly recommend it to anyone who wants to keep their skin healthy, young and beautiful!
Desislava TrifonovaClient, Foxy eyes
“I was extremely pleased with the HIFU by Denny Divine treatment. After the very first session my skin looked firmer and fresher, and the results after Foxy eyes are impressive.
My eyelid is raised, my brows are lifted and my eye looks more open. The treatment was comfortable. I saw a big improvement in my facial contour and an overall rejuvenated look, exactly what I was looking for, and I found it here! I'll definitely be back for more treatments!”
Ana Keglović HorvatKvantum HIFU salon, Zagreb
Doing business with Denny is very simple, fair and professional. We work with Denny calmly, with great mutual trust and respect, as partners in selling and distributing HIFU equipment.
Her well-developed business model and training encouraged us to buy the best device on offer, the HIFU Ultraformer 7D, and to open a HIFU centre in Croatia. The results we have achieved are of exceptional quality, and our clients are very happy.
Denica Voynova is a very fair business partner, always ready to help, full of great ideas and with excellent knowledge of working with HIFU devices.
Nadya Alexieva-PanchevaLash extensions and micropigmentation
“For years I have had the chance to work with HIFU equipment and watch its results, and I can say with confidence that they are impressive and apply to absolutely every area of the body and face.
I have been working with my own device for 2 years, and the results are impressive and long-lasting. That keeps my clients coming back and recommending my services to their family and friends. Denica Voynova has made her name on the market as a fair and reliable partner you can count on.”
Mariana Nikolova, ManiManual therapist, HIFU 7D
“I have worked in a beauty salon as a manual therapist for more than 20 years, but in 2024 I bought a HIFU 7D device for non-surgical SMAS lifting.
Fate brought me together with Denica Voynova at just the right time, so I could get to know this magical device, which first changed me and my body in amazing ways. In 9 months we achieved unique results: visibly firmer, smoother skin and quite a few centimetres lost from areas that are hard to work with manual techniques. As a woman of almost 55, I haven't had nicer, smoother skin since I was young.
Denny Divine is a brand we work with successfully in beauty and aesthetics. I'm happy to have the honour of working with partners who value beauty, good intentions and results.”
Nina GizdovaBeautician, Samokov
The results after HIFU are incredible. You can see them even after the first treatment.
I bought the device from Denica Voynova and she gave me excellent training. Denny is fair and a great professional in her field, and I am in the process of buying more equipment from her.
Neli BaevaBeautician, Burgas
I have been a beautician for 30 years and have never stopped building on my skills.
I have been working with Hifu by Denny Divine for 4 years. I trained with the best HIFU professional in Bulgaria, Denica Voynova. I currently work with 5D and 7D HIFU.
Zhenya ZhelyazkovaEstetiCo Studio, Haskovo
I currently work with the best devices in Bulgaria, bought from Hifu by Denny Divine.
My mentor is Denica Voynova, the best training I have ever had!
Martina DimitrijevićPartner, 7D Ultraformer training
My Denny, you are the best teacher I have ever had in my life. Whatever the language barriers, you are always there and you always explain everything to me.
I'm grateful and happy to have you and to learn from you.
Viktoria-Mira SalonHaskovo, 5D HIFU and Estella laser
“I'm extremely happy with the results of the new equipment I got from Denny Voynova. With 5D HIFU I get incredible results for lifting the face, neck and décolletage, and also for melting fat and firming loose skin on the body.
My clients are happy and send me new clients, which says a lot about my work and about how well the equipment performs. And the Estella laser completed my range of work, because it lets me remove old pigment from brows or eyeliner and do new micropigmentation.
In short: I don't regret this investment, because it helps me grow and be useful to my clients and to myself. Thank you, Denny.”
Frequently asked questions
What people ask us most often.
Does it hurt, and do I need anaesthetic
You feel short, warm pulses, and the cooling tip helps keep you comfortable. No anaesthetic is needed, and we adjust the settings to how it feels for you.
When does the hair fall out
Not straight away. The treated hairs shed gradually over the following days. In the meantime, avoid plucking, epilators and waxing.
Does it work on light and white hair
The laser works best on dark hair, because it targets the pigment. Light, grey and white hairs respond less well.
Can I have it in summer or after the beach
Treatments can be done in summer too, as long as the skin has no active tan or sunburn. After the treatment, use sun protection and stay away from sunbeds for a few days.
How do I prepare for the treatment
Shave the area the day before the treatment. For three weeks beforehand, avoid plucking, waxing and epilators, so the hair root is still there for the laser to reach.
Can I come just for a consultation
Yes. The consultation is free and does not commit you to starting a treatment the same day. You leave with a clear plan based on your goals.
Sveti Naum Salon: 70A Sveti Naum Blvd, 1421 Sofia Strelbishte Salon: 7 Yordan Yovkov St, bl. 8, entr. B, Strelbishte, 1408 Sofia Mon to Sat 9:00 to 19:30 · Sun 10:00 to 18:00