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Smoother and clearer skin with less upkeep

Laser hair removal and treatments for pigmentation, capillaries, stretch marks, tattoos, permanent make-up and skin rejuvenation.

Underarm hair after a treatment at Denny Divine
Underarm hair before the treatment
Before After
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Free consultation
  1. Forget constant shaving with a long-lasting reduction in unwanted hair.
  2. A more even skin tone with fewer visible spots and less unwanted pigment.
  3. No long recovery most treatments let you get back to your day quickly.
Before and after

What will you choose?

01 / 02
Before After
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Broken capillary. The capillary becomes less visible and the skin in the area looks more even.

Before After
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Tattoo. The pigment fades gradually with each treatment.

Choose an area

Explore each area in detail.

01 Long-lasting hair removalLaser hair removal reduces hair growth for the long term, one area at a time.
02 Tattoos and permanent make-upWe gradually lighten unwanted pigment and old permanent make-up.
03 Pigmentation, capillaries and stretch marksWe even out the tone so pigmentation, capillaries and stretch marks show less.
04 Same-day glowTreatments for fresh, even-looking skin, with no recovery period needed.
Long-lasting hair removal

Upper lip

The area above the upper lip is small but noticeable, and it often needs regular upkeep. Laser hair removal gives a long-lasting reduction in hair growth.

How long does it take? The treatment is short, because the area is small.
What do we do? We treat the hair above the upper lip, up to the line of the nose. The laser acts on the follicle, and the cooling tip helps keep the skin comfortable.
How many treatments are needed? Usually 6 to 8 treatments, a few weeks apart.
How much does it cost? 20 €With a course of 6 treatments, the sixth is free.
Long-lasting hair removal

Upper lip and chin

If there is unwanted hair on the chin as well, the upper lip and chin can be treated together for an even result.

How long does it take? Not long, because the areas are small.
What do we do? We treat the upper lip, chin and jawline in a single visit.
How many treatments will you need? Usually 6 to 8 treatments, a few weeks apart. If the hair growth is hormonal, you may also need maintenance treatments.
How much does it cost? 35 €With a course of 6 treatments, the sixth is free.
Long-lasting hair removal

Intimate area

Laser hair removal gives a long-lasting reduction in hair, ingrown hairs and shaving irritation in the intimate area.

How long does it take? It is a short treatment. The exact time depends on whether we treat part of the area or all of it.
What do we do? We treat part of the intimate area or the whole area, as you prefer. We agree the exact boundaries with you beforehand.
How many treatments are needed? Usually 6 to 8 treatments, a few weeks apart.
How much does it cost? 55 €On a course of 6 treatments, the sixth is free.
Long-lasting hair removal

Intimate area and underarms

The intimate area and underarms can be done in one visit and follow the same schedule.

How long does it take? Not long, because the areas are small.
What do we do? We treat the intimate area and both underarms in a single visit.
How many treatments are needed? Usually 6 to 8 treatments, a few weeks apart.
How much does it cost? 55 € + 25 €The intimate area is 55 €, the underarms 25 €. With a course of 6 treatments, the sixth is free.
Long-lasting hair removal

Lower legs

Laser hair removal on the lower legs means less frequent shaving and skin that stays smooth for longer.

How long does it take? Longer than the smaller areas, as there is more skin to cover.
What do we do? We treat both legs from the ankle to the knee.
How many treatments are needed? Usually 6 to 8 treatments, a few weeks apart.
How much does it cost? 100 €With a course of 6 treatments, the sixth is free.
Long-lasting hair removal

Thighs

Treating the thighs at the front and back gives an even result across the whole area.

How long does it take? Longer than the smaller areas, as there is more skin to cover.
What do we do? We treat the thighs from the knee to the bikini line, front and back.
How many treatments are needed? Usually 6 to 8 treatments, a few weeks apart.
How much does it cost? 120 €With a course of 6 treatments, the sixth is free.
Long-lasting hair removal

Full legs

Both full legs can be treated in one visit, rather than splitting the areas into separate treatments.

How long does it take? This is the longest treatment in the group, because the area is large.
What do we do? We treat the legs from the ankles to the bikini line, front and back.
How many treatments are needed? Usually 6 to 8 treatments, a few weeks apart.
How much does it cost? 200 €With a course of 6 treatments, the sixth is free.
Tattoos and permanent make-up

Tattoos

The laser breaks down the tattoo pigment gradually, and the ink fades a little more with each treatment.

How long does it take? It depends on the size of the tattoo.
What do we do? We treat the tattoo section by section.
How many treatments will you need? That depends on the type, depth and age of the ink. Black pigment usually responds best, while coloured ink may need more treatments.
How much does it cost? from 60 €
Tattoos and permanent make-up

Permanent make-up and microblading

Old permanent make-up on the brows is lightened gradually, to make room for a new shape or a more natural look.

How long does it take? The treatment is short, because the area is small.
What do we do? We work on brows with permanent make-up or microblading.
How many treatments will you need? The pigment lightens gradually over a series of treatments. How many depends on the density and age of the pigment.
How much does it cost? 60 €
Tattoos and permanent make-up

Permanent eyeliner

Permanent eyeliner sits in a delicate area, so we treat it with precision and a different approach from the rest of the face.

How long does it take? The treatment is short, because the area is small.
What do we do? We work along the upper or lower lash line, depending on the pigment. We do not work on the lashes themselves or on the inner lining of the eyelid.
How many treatments will you need? The pigment lightens gradually over a series of treatments. How many depends on the density and age of the pigment.
How much does it cost? 60 €
Tattoos and permanent make-up

Permanent lip make-up

Old permanent pigment on the lips is lightened gradually, preparing the area for a new outline or a more natural colour.

How long does it take? The treatment is short, because the area is small.
What do we do? We work on the outline and the pigment in the lip area. There may be slight swelling for a day or two.
How many treatments will you need? The pigment lightens gradually over a series of treatments. How many depends on the density and age of the pigment.
How much does it cost? 60 €
Pigmentation, capillaries and stretch marks

Facial pigmentation

The laser works on built-up pigment, which breaks down gradually, leaving the complexion looking more even.

How long does it take? It is a short treatment.
What do we do? We treat the whole face or only individual spots, depending on what your skin needs.
How many treatments will you need? Pigment breaks down gradually, so you will usually need several treatments. The number depends on the type of pigmentation.
How much does it cost? 80 €
Pigmentation, capillaries and stretch marks

Pigmentation on the underarms and intimate areas

Darker skin under the arms and in the intimate areas is often linked to shaving and friction. The laser treatment evens out the tone gradually.

How long does it take? The treatment is short, because the area is small.
What do we do? We treat the underarms or the intimate area, depending on the treatment you choose.
How many treatments are needed? The tone evens out gradually, over a series of treatments. We decide the number individually.
How much does it cost? 100 €
Pigmentation, capillaries and stretch marks

Broken capillaries

We work on visible capillaries on the nose and cheeks to reduce redness and give the skin a more even look.

How long does it take? It is a short treatment.
What do we do? We treat the visible capillaries precisely, without touching the skin around them more than needed.
How many treatments will you need? We set the number for each person. With rosacea, the approach is long-term maintenance, not a one-off treatment.
How much does it cost? from 80 €
Pigmentation, capillaries and stretch marks

Stretch marks

Stretch marks lighten gradually, and the skin texture in the area looks more even.

How long does it take? It depends on the size of the area.
What do we do? We work section by section, so the whole area is treated evenly.
How many treatments will you need? Newer, pink stretch marks usually respond faster. White and older ones may need more treatments.
How much does it cost? from 80 €
Same-day glow

Hollywood carbon peel

The carbon peel cleans the pores and gives the skin a fresher, radiant look the same day, with no recovery period needed.

How long does it take? It is a short treatment.
What do we do? We apply a carbon mask and treat the whole face, focusing on the pores and the texture of the skin.
How many treatments will you need? The glow shows after the very first treatment. For pores and texture, we set the number for each person.
How much does it cost? 100 €
Same-day glow

Photorejuvenation

Photorejuvenation works towards a more even tone, less redness and fresher-looking skin, with no recovery period.

How long does it take? It is a short treatment.
What do we do? We treat the face, neck or hands, depending on the area you choose. The light pulses target visible vessels and pigment.
How many treatments will you need? For a longer-lasting result, you will usually need a series of treatments.
How much does it cost? 100 €
Long-lasting hair removal

Underarms

The underarms are a small area that needs frequent upkeep. Laser hair removal gives a long-lasting reduction in hair growth.

How long does it take? The treatment is short, because the area is small.
What do we do? We treat the entire area of underarm hair. The laser acts on the follicle, and the cooling tip helps keep the skin comfortable.
How many treatments are needed? Usually 6 to 8 treatments, a few weeks apart.
How much does it cost? 25 €With a course of 6 treatments, the sixth is free.
Next step

Book an appointment for a free consultation.

Book an appointment See all treatments

Sveti Naum Salon: 70A Sveti Naum Blvd, 1421 Sofia
Strelbishte Salon: 7 Yordan Yovkov St, bl. 8, entr. B, Strelbishte, 1408 Sofia
Mon to Sat 9:00 to 19:30 · Sun 10:00 to 18:00

Our devices

How do we achieve it?

01 / 02
The Soprano Diode Laser deviceSoprano Diode Laser
The Estella Laser deviceEstella Laser

Soprano Diode Laser

A diode laser for long-lasting hair removal and a picosecond laser for pigment, in one device. We use it for long-lasting hair removal and for work on tattoos and pigmentation.

Estella Laser

A laser that breaks up pigment deep in the skin without affecting the skin around it. We use it for tattoos, old permanent make-up, pigment spots, capillaries, stretch marks, carbon peel and skin rejuvenation.

Your visit

What a visit with us looks like.

  1. 01 Consultation We talk about what you would like to improve, assess the area and choose the right treatment.
  2. 02 Skin preparation We prepare and cleanse the area, apply the gel needed and explain every step of the treatment to you.
  3. 03 The treatment itself You feel short, warm pulses, and the cooling tip helps keep the skin comfortable. We check how you are feeling the whole time.
  4. 04 Walk out and carry on The treatment needs no recovery time, so you can go straight back to your usual plans.
Reviews

Doctors, partners and clients who come back.

16 reviews
Diana Dafova
Diana Dafova Singer, composer and producer

Always known for her elegant, dignified presence, Diana chose to preserve her beauty and youthfulness with HIFU treatments, because it is a non-invasive therapeutic technology that helps awaken the body's own resources, and the result leaves her fully satisfied.

Her music has been performed and distributed in 25 countries on 4 continents, and her lyrics span 17 languages. Her song “Aadiya” was selected by NASA to be transmitted into space aboard the Space Shuttle Columbia. Diana Dafova has also won the prestigious Gold Remi Award for her concert in Las Vegas.

Dr Veronika Tsankova, Kermedchieva
Dr Veronika Tsankova Ophthalmologist

“HIFU is a proven, modern non-invasive technique based on ultrasound waves. It is used for non-surgical lifting of the face and body, with great results visible after the very first treatment.

Ultrasound waves have been used for diagnosis in medicine for many years, and as a therapeutic procedure in aesthetic medicine they have developed with great success in recent years. The only side effects shown by clinical studies to date are short-lived swelling and redness of the treated area, and not in every patient. I recommend this method because, above all, it is harmless and its effect is immediate.”

Dr Momchil Kermendzhiev
Dr Momchil Kermendzhiev Surgeon, Alexandrovska University Hospital

“HIFU equipment is a modern medical tool. The 7D HIFU Ultraformer brings innovation to aesthetic treatments and makes a reliable, safe result possible for the patient!”

A surgeon on the team at Alexandrovska University Hospital. He specialised in Germany and worked on in vitro research projects at the Institute of Neurobiology of the Bulgarian Academy of Sciences. He is part of a research team at the Institute of Electronics developing equipment for the early diagnosis of skin and gastrointestinal tumours.

Gabriela Todorova
Gabriela Todorova Owner of a property company, Dubai

My name is Gabriela Todorova. For the last 10 years I have owned a property company in Dubai. HIFU technology changed my life and made me feel wonderful and in good spirits.

I highly recommend it. Here in Dubai, women know which technology to choose to look their best!

Slavko Matanović
Slavko Matanović Biotherapist

I had the great honour and pleasure of trying Hifu by Denny Divine treatments for beauty, rejuvenation and other health benefits. A wonderful experience and clear changes for the better, thanks to the reliability and professionalism that Denica Voynova embodies.

One result is instant and almost unbelievable. You see your face before and after treatment with this wonderful technology, at the highest and most modern level. People my age, over 55, are very pleased with the change, which is clearly visible after the treatment.

Denica works miracles whenever energy and technology are involved. Huge thanks from me to Denica, the programme and the HiFu by Denny Divine team. Body and soul enjoy this treatment!

Dr Petya Edlinger-Zeher
Dr Petya Edlinger-Zeher Legal adviser

I have known Denica since she was little. I truly value her professionalism and knowledge, her passion, ambition and personality! When I wanted my first proper facial treatment, I went to her because I trusted her.

After two HIFU facial treatments, my face and skin felt much fresher and firmer within just a few days, the fine lines disappeared and my skin looked renewed. It isn't a miracle therapy or a smoothing iron, but it makes the skin lively, soft, radiant and fresh.

I would definitely have HIFU treatment again, and only with Denny, because I trust her and I'm very happy with the results so far!

Rada Tishelova, Oura Love
Rada Tishelova, Oura Love Writer

I want to thank Denny for the great professionalism and attention with which she looks after me, and to express my sincere admiration for the incredible result of the Hifu by Denny Divine rejuvenating treatment.

I felt a difference after the very first session: my skin became firmer, radiant and refreshed. The treatment was completely painless and comfortable, and the modern equipment saves you the money of expensive operations with the same effect.

Every step was explained in detail, and the care I received made me come back again and again. I warmly recommend it to anyone who wants to keep their skin healthy, young and beautiful!

Desislava Trifonova
Desislava Trifonova Client, Foxy eyes

“I was extremely pleased with the HIFU by Denny Divine treatment. After the very first session my skin looked firmer and fresher, and the results after Foxy eyes are impressive.

My eyelid is raised, my brows are lifted and my eye looks more open. The treatment was comfortable. I saw a big improvement in my facial contour and an overall rejuvenated look, exactly what I was looking for, and I found it here! I'll definitely be back for more treatments!”

Ana Keglović Horvat
Ana Keglović Horvat Kvantum HIFU salon, Zagreb

Doing business with Denny is very simple, fair and professional. We work with Denny calmly, with great mutual trust and respect, as partners in selling and distributing HIFU equipment.

Her well-developed business model and training encouraged us to buy the best device on offer, the HIFU Ultraformer 7D, and to open a HIFU centre in Croatia. The results we have achieved are of exceptional quality, and our clients are very happy.

Denica Voynova is a very fair business partner, always ready to help, full of great ideas and with excellent knowledge of working with HIFU devices.

Nadya Alexieva-Pancheva
Nadya Alexieva-Pancheva Lash extensions and micropigmentation

“For years I have had the chance to work with HIFU equipment and watch its results, and I can say with confidence that they are impressive and apply to absolutely every area of the body and face.

I have been working with my own device for 2 years, and the results are impressive and long-lasting. That keeps my clients coming back and recommending my services to their family and friends. Denica Voynova has made her name on the market as a fair and reliable partner you can count on.”

Mariana Nikolova, Mani
Mariana Nikolova, Mani Manual therapist, HIFU 7D

“I have worked in a beauty salon as a manual therapist for more than 20 years, but in 2024 I bought a HIFU 7D device for non-surgical SMAS lifting.

Fate brought me together with Denica Voynova at just the right time, so I could get to know this magical device, which first changed me and my body in amazing ways. In 9 months we achieved unique results: visibly firmer, smoother skin and quite a few centimetres lost from areas that are hard to work with manual techniques. As a woman of almost 55, I haven't had nicer, smoother skin since I was young.

Denny Divine is a brand we work with successfully in beauty and aesthetics. I'm happy to have the honour of working with partners who value beauty, good intentions and results.”

Nina Gizdova
Nina Gizdova Beautician, Samokov

The results after HIFU are incredible. You can see them even after the first treatment.

I bought the device from Denica Voynova and she gave me excellent training. Denny is fair and a great professional in her field, and I am in the process of buying more equipment from her.

Neli Baeva
Neli Baeva Beautician, Burgas

I have been a beautician for 30 years and have never stopped building on my skills.

I have been working with Hifu by Denny Divine for 4 years. I trained with the best HIFU professional in Bulgaria, Denica Voynova. I currently work with 5D and 7D HIFU.

Zhenya Zhelyazkova
Zhenya Zhelyazkova EstetiCo Studio, Haskovo

I currently work with the best devices in Bulgaria, bought from Hifu by Denny Divine.

My mentor is Denica Voynova, the best training I have ever had!

Martina Dimitrijević
Martina Dimitrijević Partner, 7D Ultraformer training

My Denny, you are the best teacher I have ever had in my life. Whatever the language barriers, you are always there and you always explain everything to me.

I'm grateful and happy to have you and to learn from you.

Viktoria-Mira Salon, Haskovo
Viktoria-Mira Salon Haskovo, 5D HIFU and Estella laser

“I'm extremely happy with the results of the new equipment I got from Denny Voynova. With 5D HIFU I get incredible results for lifting the face, neck and décolletage, and also for melting fat and firming loose skin on the body.

My clients are happy and send me new clients, which says a lot about my work and about how well the equipment performs. And the Estella laser completed my range of work, because it lets me remove old pigment from brows or eyeliner and do new micropigmentation.

In short: I don't regret this investment, because it helps me grow and be useful to my clients and to myself. Thank you, Denny.”

Frequently asked questions

What people ask us most often.

Does it hurt, and do I need anaesthetic

You feel short, warm pulses, and the cooling tip helps keep you comfortable. No anaesthetic is needed, and we adjust the settings to how it feels for you.

When does the hair fall out

Not straight away. The treated hairs shed gradually over the following days. In the meantime, avoid plucking, epilators and waxing.

Does it work on light and white hair

The laser works best on dark hair, because it targets the pigment. Light, grey and white hairs respond less well.

Can I have it in summer or after the beach

Treatments can be done in summer too, as long as the skin has no active tan or sunburn. After the treatment, use sun protection and stay away from sunbeds for a few days.

How do I prepare for the treatment

Shave the area the day before the treatment. For three weeks beforehand, avoid plucking, waxing and epilators, so the hair root is still there for the laser to reach.

Can I come just for a consultation

Yes. The consultation is free and does not commit you to starting a treatment the same day. You leave with a clear plan based on your goals.

Next step

Book an appointment for a free consultation.

Book an appointment See all treatments

Sveti Naum Salon: 70A Sveti Naum Blvd, 1421 Sofia
Strelbishte Salon: 7 Yordan Yovkov St, bl. 8, entr. B, Strelbishte, 1408 Sofia
Mon to Sat 9:00 to 19:30 · Sun 10:00 to 18:00