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Loose skin, wrinkles or a look you no longer like?

Non-surgical treatments to rejuvenate and beautify the face, slim and firm the body, for smooth skin, laser hair removal and intimate rejuvenation.

The skin around the lips after a treatment at Denny Divine
The skin around the lips before the treatment
Before After
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Free consultation
  1. Bring out your natural beauty non-surgical treatments that refresh, firm and visibly improve your face, skin and body.
  2. Make the change without surgery non-surgical treatments, with no incisions and no surgical intervention.
  3. Go straight back to your day no recovery period and no needless discomfort after the treatment.
Before and after

What will you choose?

Before After
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Frown line. A smoother area between the brows and a softer expression, so you no longer look angry or cross.

Before After
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Lines around the lips. Smoother skin and a fresher smile, with no fine lines drawing the eye.

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Double chin. A neater area under the chin and a more defined jawline that looks good when you're photographed in profile, too.

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Abdomen. A firmer stomach, a clearer contour and a better-shaped silhouette.

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Waist. A slimmer, nicely shaped waist that shows even in fitted clothes.

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Flanks. A smoother line at the flanks and back and a neater shape under clothes.

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Laser hair removal. Less hair, smoother skin and less irritation from constant shaving.

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Muscle stimulation. Better muscle tone, a firmer stomach and a more defined contour.

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Skin analysis

A free analysis of your skin

Face analysis with AISIA: a client in front of the device, with her face on the screenAISIA Skin Check

The AISIA Skin Check AI analyser shows the condition of your skin beyond what the eye can see, using multispectral scanning, high-precision imaging and AI analysis of its surface and deeper parameters.

  • 8spectral modes
  • 19quantitative parameters
  • 180°analysis
Book a free analysis
Explore all areas

See what we can improve in each of them.

HIFU face and neck lift in the studio 01Face

A younger and fresher face that looks natural

Rejuvenation, smoothing and lifting for a fresher look, and skin you feel confident in even without make-up.

I Areas of the face
  • Full face and neckA fresher, firmer and younger-looking face and neck, without losing your natural look.
  • ForeheadA smoother forehead and a calmer expression, without lines that make you look permanently tired or cross.
  • Eyelid liftA more open, fresher gaze when loose skin above the eyes is making you look tired.
  • Foxy eyesA lifted, elongated eye shape that brings out your eyes naturally.
  • Lower face contourA clearer facial oval and a well-defined jawline that shows even when you're photographed in profile.
  • Double chinA neater area under the chin, so you like what you see from the side as well.
II Neck, décolletage and bust
  • NeckA smoother, firmer neck that looks as well cared for as your face.
  • DécolletageA smoother, fresher décolletage you show confidently in a dress, shirt or swimsuit.
  • Bust firmingFirmer, smoother skin around the bust for a better-kept look after weight loss, breastfeeding or changes over time.
III Wrinkle correction
  • Nasolabial linesA softer, fresher expression, without deep lines around the nose and mouth dominating your face.
  • Marionette linesA fresher, more rested look, without lines around the mouth giving you a sad or tired expression.
  • Frown lineA smoother area between the brows and a calmer expression that matches how you really feel.
  • Eye areaSmoother skin around the eyes and a fresher look, so fine lines aren't the first thing you notice in your photos.
IV Skin concerns
  • Facial acneClearer, calmer skin you can go out with, no foundation and no constant worry about what you need to cover up.
  • Filler dissolvingA more natural-looking face when old or migrated filler no longer looks the way you want.
02Body

A firmer body and a slimmer silhouette

We firm the stomach, shape the waist and hips and smooth loose skin for a firmer, more feminine silhouette.

I Areas of the body
  • AbdomenA firmer, smoother stomach with a better outline, even under fitted clothes.
  • BackA smoother back and a slimmer silhouette, without unwanted folds showing under dresses and tops.
  • ArmsFirmer skin and slimmer, more elegant arms you're happy to show in a vest top or a sleeveless dress.
  • ButtocksA lifted, firm and beautifully shaped contour that looks good in jeans and in a swimsuit.
  • ThighsFirmer thighs, smoother skin and a balanced silhouette that lets you feel confident in a skirt, a dress or a swimsuit.
  • Knees and calvesSmoother, firmer skin around the knees and legs that look better kept when you wear shorter clothes.
II Slimming, firming and shaping
  • Skin tighteningSmoother, firmer skin after weight loss, childbirth or changes over time, so your body looks more toned.
  • Muscle stimulation and shapingWe activate the abdominal and gluteal muscles with rhythmic contractions for better tone and a firmer look.
  • Waist and hip shapingWe reduce waist and hip measurements for a slimmer, nicely shaped silhouette.
III Additional treatments
  • Excessive sweatingWear the colours and clothes you like without first wondering whether sweat will show.
  • Back and décolletage acneClearer, smoother skin you can show with confidence in a low-cut dress, a vest top or a swimsuit.
Laser hair removal in the treatment room 03Laser hair removal

Smooth skin and a more even tone

Laser treatments for long-lasting hair reduction and for fading pigmentation, stretch marks, tattoos and old permanent make-up.

I Long-lasting hair removal by area
  • Upper lip and chinA smoother face, without constantly having to remove unwanted hair.
  • UnderarmsSmooth, well-kept skin with less shaving, fewer ingrown hairs and less irritation.
  • Intimate areaFeel smooth and well groomed every day, not just straight after shaving.
  • Lower legs, thighs, full legsSmooth legs you can show on a whim, without first thinking about when you last removed the hair.
  • A course of 6 to 8 treatmentsLess and less unwanted hair, and less and less need to shave all the time.
II Tattoos, pigmentation and marks
  • TattoosWe gradually fade the tattoo you no longer want to see on your skin.
  • Facial pigmentationA more even, clearer complexion and more confidence to go out without a layer of foundation.
  • Stretch marks and red capillariesWe make stretch marks and capillaries less visible, for smoother and more even-looking skin.
  • Permanent make-upGradually let go of an old colour or shape and choose the look you like all over again.
III Rejuvenation and glow
  • Hollywood carbon peelClean, smooth, glowing skin for when you want your face to look fresh that very day.
  • PhotorejuvenationA more even, fresher complexion and a younger look, so your face looks rested even without make-up.
A body treatment in the treatment room, a discreet shot 04Intimate rejuvenation

Intimate rejuvenation

More firmness, comfort and control after childbirth and as your body changes over time.

I Treatments for this area
  • Intimate rejuvenationA firmer, rejuvenated intimate area for more comfort, sensitivity and confidence in intimacy.
  • IncontinenceBetter control over light leaks, so you can laugh, sneeze and exercise with less worry.
  • Pubic areaWe firm loose skin above the pubic area for a smoother, well-kept look after childbirth or weight loss.
  • Pelvic floor strengtheningMagnetic pulses trigger intense contractions of the pelvic floor muscles while you sit fully clothed.
  • Intimate area pigmentationA lighter, more even tone for a smoother, well-kept look in the intimate area.
II Discretion
  • A separate roomA calm, private space where you can talk freely about your most personal concerns.
  • Results photosWe track the change discreetly and take photos only when you agree to it.
  • ConfidentialityYour photos and personal information are used only with your explicit permission.
For him too
05For men

A firmer body and a more groomed look

Treatments for better muscle tone, body shaping, laser hair removal and fresher, well-kept skin.

I Muscle building
  • AbdomenFirmer abdominal muscles and a more defined contour.
  • ArmsBetter muscle tone and firmer, more shaped arms.
  • LegsFirmer, more shaped legs with better muscle tone.
  • ButtocksA firmer, well-shaped contour by activating the gluteal muscles.
  • Full bodyA combination of several areas, depending on the shape and the result you want.
II Laser hair removal
  • Cheekbones and neckA cleaner beard line with less constant shaping and less shaving irritation.
  • UnderarmsA smoother, well-kept area with less hair and less need to shave.
  • Back and shouldersA smoother, well-kept back, without the hassle of constantly dealing with an area that's hard to reach.
  • Abdomen and chestLess hair and a better-groomed look on the chest and stomach.
  • Full armsSmooth or naturally thinned out, depending on the result you prefer.
  • LegsLess hair and smoother, better-groomed legs.
III HIFU treatments
  • Face and neckA firmer facial oval, a more defined jawline and a fresher look, without changing your natural features.
  • AbdomenFirmer skin and a smoother, better-shaped stomach.
  • ArmsFirmer skin and a better-defined shape to your arms.
  • LegsSmoother, firmer skin on the thighs and around the knees.
  • ButtocksA firmer, well-shaped contour.
  • Full bodyFirming across several areas, depending on what you want to improve.
IV SKIN
  • Facial photorejuvenationFresher, clearer and more even-looking skin.
  • Skin tighteningA firmer, fresher face without changing your natural features.
  • Underarm pigmentationMore even, well-kept skin in the area.
The team

Meet the team.

Denica Voynova in the Denny Divine treatment room
Founder of Denny Divine Cosmetology Denica Voynova

Denica Voynova founded Denny Divine Cosmetology. She holds a master's degree in physio-energy therapy, opened her first salon at 20 and started out working with clients herself. Twenty years on, she imports equipment, develops treatment protocols and trains the specialists who use the technology.

Knowing how to perform a treatment was never enough for her. She wants to understand what happens in the tissue, why the technology works and why the result can differ from one person to the next.

Over the years she completed three courses of study: marketing and management at an Anglo-Greek college, a seventh-level qualification as a medical cosmetician, and speech therapy. On top of these she took more than 20 training courses in aesthetics, and later became a Master of physio-energy therapy.

Today she is behind several businesses, her own brand of cosmetic and physiotherapy equipment, training programmes, international events and partnerships with professionals from different countries.

Damyana Ilieva at Denny Divine
Cosmetician and therapist Damyana Ilieva

Hello! My name is Damyana Ilieva and I'm part of the Denny Divine team.

My work in aesthetics began with wanting to help women feel better in their own skin. Over time I realised that the best result isn't just the visible change. It's the moment a woman starts to like herself again and feel confident.

I started out as a cosmetician, and my interest in modern aesthetic technology gradually drew me to device-based treatments and what they can do for natural rejuvenation and shaping.

Today I work mainly with HIFU for the face and body, non-surgical lifting, firming and contouring. I believe a good aesthetic treatment shouldn't change a person's features or individuality. It should bring out the best in them.

For me, every treatment starts with a careful look at the person in front of me. No two faces and no two bodies are alike, so I choose the approach according to each person's wishes, their particular features and the result we want to achieve.

At Denny Divine we combine modern technology with a personal approach and attention to every detail. The aim is a result that is visible and natural, and that makes you feel even better about yourself.

My greatest satisfaction is seeing the change not only in how someone looks, but in how confident they feel.

Welcome to Denny Divine.

Zori Dimitrova at Denny Divine
Third-level cosmetician and therapist Zori Dimitrova

Hello! My name is Zori Dimitrova, and to me beauty isn't just vanity. It reflects how we feel inside. As part of the Denny Divine team, my mission is to help you feel healthy, radiant and full of confidence in your body.

I'm a certified third-level cosmetician and therapist, specialising in the latest generation of device-based treatments. In my practice I rely on an individual approach and proven technology to achieve visible, long-lasting results:

HIFU for powerful non-surgical lifting and skin tightening.

Laser hair removal with Soprano, the gold standard for painless, effective and lasting hair removal in every season.

Carbon peel for instant radiance, deep cleansing and tighter pores.

Electro-muscle stimulation (EMS) for fast firming, muscle tone and body contouring.

13D Maxlipo laser for the non-invasive, safe breakdown of fat deposits and cellulite.

Alongside aesthetic care, I also offer certified Bowen therapy at Denny Divine. It is a fully holistic method that I use to help the body release built-up stress, ease tension and activate its own healing powers for full recovery.

Come and visit us at Denny Divine! I'm here to take care of your radiant look and your inner harmony.

Next step

Book an appointment for a free consultation.

Book online

Sveti Naum Salon: 70A Sveti Naum Blvd, 1421 Sofia
Strelbishte Salon: 7 Yordan Yovkov St, bl. 8, entr. B, Strelbishte, 1408 Sofia
Mon to Sat 9:00 to 19:30 · Sun 10:00 to 18:00

Your visit

What a visit with us looks like.

  1. 01 Consultation We talk through what you'd like to improve, assess the area and recommend the treatments that suit you.
  2. 02 The plan We work out how many visits you need and the right intervals between them. You get a clear plan before we start.
  3. 03 The treatment itself You settle in, and we work through the chosen areas one by one, checking that you're comfortable the whole time.
  4. 04 You leave and carry on There's no recovery period, so you can get on with your day straight away.
Reviews

Doctors, partners and clients who come back.

16 reviews
Diana Dafova
Diana Dafova Singer, composer and producer

Always known for her elegant, dignified presence, Diana chose to preserve her beauty and youthfulness with HIFU treatments, because it is a non-invasive therapeutic technology that helps awaken the body's own resources, and the result leaves her fully satisfied.

Her music has been performed and distributed in 25 countries on 4 continents, and her lyrics span 17 languages. Her song “Aadiya” was selected by NASA to be transmitted into space aboard the Space Shuttle Columbia. Diana Dafova has also won the prestigious Gold Remi Award for her concert in Las Vegas.

Dr Veronika Tsankova, Kermedchieva
Dr Veronika Tsankova Ophthalmologist

“HIFU is a proven, modern non-invasive technique based on ultrasound waves. It is used for non-surgical lifting of the face and body, with great results visible after the very first treatment.

Ultrasound waves have been used for diagnosis in medicine for many years, and as a therapeutic procedure in aesthetic medicine they have developed with great success in recent years. The only side effects shown by clinical studies to date are short-lived swelling and redness of the treated area, and not in every patient. I recommend this method because, above all, it is harmless and its effect is immediate.”

Dr Momchil Kermendzhiev
Dr Momchil Kermendzhiev Surgeon, Alexandrovska University Hospital

“HIFU equipment is a modern medical tool. The 7D HIFU Ultraformer brings innovation to aesthetic treatments and makes a reliable, safe result possible for the patient!”

A surgeon on the team at Alexandrovska University Hospital. He specialised in Germany and worked on in vitro research projects at the Institute of Neurobiology of the Bulgarian Academy of Sciences. He is part of a research team at the Institute of Electronics developing equipment for the early diagnosis of skin and gastrointestinal tumours.

Gabriela Todorova
Gabriela Todorova Owner of a property company, Dubai

My name is Gabriela Todorova. For the last 10 years I have owned a property company in Dubai. HIFU technology changed my life and made me feel wonderful and in good spirits.

I highly recommend it. Here in Dubai, women know which technology to choose to look their best!

Slavko Matanović
Slavko Matanović Biotherapist

I had the great honour and pleasure of trying Hifu by Denny Divine treatments for beauty, rejuvenation and other health benefits. A wonderful experience and clear changes for the better, thanks to the reliability and professionalism that Denica Voynova embodies.

One result is instant and almost unbelievable. You see your face before and after treatment with this wonderful technology, at the highest and most modern level. People my age, over 55, are very pleased with the change, which is clearly visible after the treatment.

Denica works miracles whenever energy and technology are involved. Huge thanks from me to Denica, the programme and the HiFu by Denny Divine team. Body and soul enjoy this treatment!

Dr Petya Edlinger-Zeher
Dr Petya Edlinger-Zeher Legal adviser

I have known Denica since she was little. I truly value her professionalism and knowledge, her passion, ambition and personality! When I wanted my first proper facial treatment, I went to her because I trusted her.

After two HIFU facial treatments, my face and skin felt much fresher and firmer within just a few days, the fine lines disappeared and my skin looked renewed. It isn't a miracle therapy or a smoothing iron, but it makes the skin lively, soft, radiant and fresh.

I would definitely have HIFU treatment again, and only with Denny, because I trust her and I'm very happy with the results so far!

Rada Tishelova, Oura Love
Rada Tishelova, Oura Love Writer

I want to thank Denny for the great professionalism and attention with which she looks after me, and to express my sincere admiration for the incredible result of the Hifu by Denny Divine rejuvenating treatment.

I felt a difference after the very first session: my skin became firmer, radiant and refreshed. The treatment was completely painless and comfortable, and the modern equipment saves you the money of expensive operations with the same effect.

Every step was explained in detail, and the care I received made me come back again and again. I warmly recommend it to anyone who wants to keep their skin healthy, young and beautiful!

Desislava Trifonova
Desislava Trifonova Client, Foxy eyes

“I was extremely pleased with the HIFU by Denny Divine treatment. After the very first session my skin looked firmer and fresher, and the results after Foxy eyes are impressive.

My eyelid is raised, my brows are lifted and my eye looks more open. The treatment was comfortable. I saw a big improvement in my facial contour and an overall rejuvenated look, exactly what I was looking for, and I found it here! I'll definitely be back for more treatments!”

Ana Keglović Horvat
Ana Keglović Horvat Kvantum HIFU salon, Zagreb

Doing business with Denny is very simple, fair and professional. We work with Denny calmly, with great mutual trust and respect, as partners in selling and distributing HIFU equipment.

Her well-developed business model and training encouraged us to buy the best device on offer, the HIFU Ultraformer 7D, and to open a HIFU centre in Croatia. The results we have achieved are of exceptional quality, and our clients are very happy.

Denica Voynova is a very fair business partner, always ready to help, full of great ideas and with excellent knowledge of working with HIFU devices.

Nadya Alexieva-Pancheva
Nadya Alexieva-Pancheva Lash extensions and micropigmentation

“For years I have had the chance to work with HIFU equipment and watch its results, and I can say with confidence that they are impressive and apply to absolutely every area of the body and face.

I have been working with my own device for 2 years, and the results are impressive and long-lasting. That keeps my clients coming back and recommending my services to their family and friends. Denica Voynova has made her name on the market as a fair and reliable partner you can count on.”

Mariana Nikolova, Mani
Mariana Nikolova, Mani Manual therapist, HIFU 7D

“I have worked in a beauty salon as a manual therapist for more than 20 years, but in 2024 I bought a HIFU 7D device for non-surgical SMAS lifting.

Fate brought me together with Denica Voynova at just the right time, so I could get to know this magical device, which first changed me and my body in amazing ways. In 9 months we achieved unique results: visibly firmer, smoother skin and quite a few centimetres lost from areas that are hard to work with manual techniques. As a woman of almost 55, I haven't had nicer, smoother skin since I was young.

Denny Divine is a brand we work with successfully in beauty and aesthetics. I'm happy to have the honour of working with partners who value beauty, good intentions and results.”

Nina Gizdova
Nina Gizdova Beautician, Samokov

The results after HIFU are incredible. You can see them even after the first treatment.

I bought the device from Denica Voynova and she gave me excellent training. Denny is fair and a great professional in her field, and I am in the process of buying more equipment from her.

Neli Baeva
Neli Baeva Beautician, Burgas

I have been a beautician for 30 years and have never stopped building on my skills.

I have been working with Hifu by Denny Divine for 4 years. I trained with the best HIFU professional in Bulgaria, Denica Voynova. I currently work with 5D and 7D HIFU.

Zhenya Zhelyazkova
Zhenya Zhelyazkova EstetiCo Studio, Haskovo

I currently work with the best devices in Bulgaria, bought from Hifu by Denny Divine.

My mentor is Denica Voynova, the best training I have ever had!

Martina Dimitrijević
Martina Dimitrijević Partner, 7D Ultraformer training

My Denny, you are the best teacher I have ever had in my life. Whatever the language barriers, you are always there and you always explain everything to me.

I'm grateful and happy to have you and to learn from you.

Viktoria-Mira Salon, Haskovo
Viktoria-Mira Salon Haskovo, 5D HIFU and Estella laser

“I'm extremely happy with the results of the new equipment I got from Denny Voynova. With 5D HIFU I get incredible results for lifting the face, neck and décolletage, and also for melting fat and firming loose skin on the body.

My clients are happy and send me new clients, which says a lot about my work and about how well the equipment performs. And the Estella laser completed my range of work, because it lets me remove old pigment from brows or eyeliner and do new micropigmentation.

In short: I don't regret this investment, because it helps me grow and be useful to my clients and to myself. Thank you, Denny.”

Contact

You can visit our centres in Sofia: Sveti Naum Salon and Strelbishte Salon

Sveti Naum Salon
Address
70A Sveti Naum Blvd, 1421 Sofia
Opening hours
Mon to Sat: 9:00 to 19:30
Sun: 10:00 to 18:00
Strelbishte Salon
Address
7 Yordan Yovkov St, bl. 8, entr. B, Strelbishte, 1408 Sofia
Opening hours
Mon to Sat: 9:00 to 19:30
Sun: 10:00 to 18:00

Send an enquiry

Please don't describe health conditions or complaints here. We'll talk them through at your consultation.