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Denica Voynova

Denica Voynova founded Denny Divine Cosmetology. She opened her first salon at 20 and worked with every client herself. Twenty years later she imports equipment, develops treatment protocols and trains the specialists who use the technology.

Denica Voynova HIFU by Denny Divine
The beginning

It all started with one salon.

Today she has several businesses behind her, her own brand of cosmetic and physiotherapy equipment, training programmes, international events and partnerships with professionals from different countries. It started with one salon and a constant need to understand more.

For Denica, knowing how a treatment is performed has never been enough. She wants to know what happens in the tissue, why the technology works and why the result can differ from one person to the next.

Over the years Denica completed three qualifications: marketing and management at an Anglo-Greek college, medical cosmetology at the seventh qualification level, and speech therapy. On top of these she took more than 20 training courses in aesthetics, and later became a Master in physio-energy therapy.

Working with many different devices gradually shaped her view of what professional aesthetics should be.

The treatment room at Denny Divine Aesthetic Center
Our centre in Sofia, where the technologies and protocols are used every day.
The first salon, the wall of certificates
The certificates and training built up over the years.
The Temple of Beauty by Denny Divine
The Temple of Beauty by Denny Divine is part of how the brand has grown, and Denica is its co-founder.
The conviction

Over time, HIFU became one of the main focuses of her professional work.

A good device is not enough on its own. The result depends on the specialist's knowledge, a proper assessment, the right protocol and an individual approach to each client.
The path

How one decision leads to the next.

Each step followed naturally from the one before: the first salon, the need for more knowledge, new technologies, scientific work, training, her own equipment and international partnerships.

  • 01 The first salon At 20, Denica Voynova opened her first salon and began working with clients herself.
  • 02 The need to know more Denica completed three qualifications: marketing and management at an Anglo-Greek college, medical cosmetology at the seventh qualification level, and speech therapy. She added more than 20 specialist training courses in aesthetics.
  • 03 2017, scientific work Denica presented a certified paper on differential diagnosis at the 18th scientific conference of South-West University “Neofit Rilski”. After that she began training other specialists in HIFU and physio-energy therapy.
  • 04 2020, her own equipment Denica expanded her work into importing HIFU equipment for markets in Europe and the UAE.
  • 05 Three brands This is how HIFU by Denny Divine was born. At the same time Denny Divine Aesthetic Center grew into an aesthetic centre, and Denica also became a co-founder of The Temple of Beauty by Denny Divine.
  • 06 The Dubai exhibition Denica organised the first Bulgarian exhibition in Dubai, presenting Bulgarian companies and specialists to an international audience.
  • 07 2022, Business Lady Club Since 2022 Denica Voynova has been vice president of Business Lady Club Sofia, where she works actively to connect and grow the entrepreneurial community.
  • Today Denica develops protocols for working with HIFU equipment, and specialists in several countries use them.
The team

Meet the team.

Damyana Ilieva at Denny Divine
Cosmetician and therapist Damyana Ilieva

Hello! My name is Damyana Ilieva and I'm part of the Denny Divine team.

My work in aesthetics began with wanting to help women feel better in their own skin. Over time I realised that the best result isn't just the visible change. It's the moment a woman starts to like herself again and feel confident.

I started out as a cosmetician, and my interest in modern aesthetic technology gradually drew me to device-based treatments and what they can do for natural rejuvenation and shaping.

Today I work mainly with HIFU for the face and body, non-surgical lifting, firming and contouring. I believe a good aesthetic treatment shouldn't change a person's features or individuality. It should bring out the best in them.

For me, every treatment starts with a careful look at the person in front of me. No two faces and no two bodies are alike, so I choose the approach according to each person's wishes, their particular features and the result we want to achieve.

At Denny Divine we combine modern technology with a personal approach and attention to every detail. The aim is a result that is visible and natural, and that makes you feel even better about yourself.

My greatest satisfaction is seeing the change not only in how someone looks, but in how confident they feel.

Welcome to Denny Divine.

Zori Dimitrova at Denny Divine
Third-level cosmetician and therapist Zori Dimitrova

Hello! My name is Zori Dimitrova, and to me beauty isn't just vanity. It reflects how we feel inside. As part of the Denny Divine team, my mission is to help you feel healthy, radiant and full of confidence in your body.

I'm a certified third-level cosmetician and therapist, specialising in the latest generation of device-based treatments. In my practice I rely on an individual approach and proven technology to achieve visible, long-lasting results:

HIFU for powerful non-surgical lifting and skin tightening.

Laser hair removal with Soprano, the gold standard for painless, effective and lasting hair removal in every season.

Carbon peel for instant radiance, deep cleansing and tighter pores.

Electro-muscle stimulation (EMS) for fast firming, muscle tone and body contouring.

13D Maxlipo laser for the non-invasive, safe breakdown of fat deposits and cellulite.

Alongside aesthetic care, I also offer certified Bowen therapy at Denny Divine. It is a fully holistic method that I use to help the body release built-up stress, ease tension and activate its own healing powers for full recovery.

Come and visit us at Denny Divine! I'm here to take care of your radiant look and your inner harmony.

Education

Three qualifications and more than 20 courses.

  • Three qualificationscompleted while working in the salon
  • Marketing and managementcompleted at an Anglo-Greek college
  • Seventh qualification levelin medical cosmetology
  • Speech therapya field outside aesthetics
  • Over 20 courses in aestheticsin Bulgaria and abroad
  • Master in physio-energy therapythe degree she uses to train other specialists
Denica Voynova at Denny Divine Aesthetic Center Denny Divine Aesthetic Center
Today

Along the way her role changed too.

In the beginning Denica worked with her clients herself. As her experience grew, she began to systematise her methods, train other specialists and build businesses around the knowledge and technology she had gathered.

Twenty years after the first salon, Denica's work goes well beyond a single treatment. She runs businesses, trains specialists and brings the knowledge and technologies she believes in to more professionals and clients.

Reviews

Doctors, partners and clients who come back.

16 reviews
Diana Dafova
Diana Dafova Singer, composer and producer

Always known for her elegant, dignified presence, Diana chose to preserve her beauty and youthfulness with HIFU treatments, because it is a non-invasive therapeutic technology that helps awaken the body's own resources, and the result leaves her fully satisfied.

Her music has been performed and distributed in 25 countries on 4 continents, and her lyrics span 17 languages. Her song “Aadiya” was selected by NASA to be transmitted into space aboard the Space Shuttle Columbia. Diana Dafova has also won the prestigious Gold Remi Award for her concert in Las Vegas.

Dr Veronika Tsankova, Kermedchieva
Dr Veronika Tsankova Ophthalmologist

“HIFU is a proven, modern non-invasive technique based on ultrasound waves. It is used for non-surgical lifting of the face and body, with great results visible after the very first treatment.

Ultrasound waves have been used for diagnosis in medicine for many years, and as a therapeutic procedure in aesthetic medicine they have developed with great success in recent years. The only side effects shown by clinical studies to date are short-lived swelling and redness of the treated area, and not in every patient. I recommend this method because, above all, it is harmless and its effect is immediate.”

Dr Momchil Kermendzhiev
Dr Momchil Kermendzhiev Surgeon, Alexandrovska University Hospital

“HIFU equipment is a modern medical tool. The 7D HIFU Ultraformer brings innovation to aesthetic treatments and makes a reliable, safe result possible for the patient!”

A surgeon on the team at Alexandrovska University Hospital. He specialised in Germany and worked on in vitro research projects at the Institute of Neurobiology of the Bulgarian Academy of Sciences. He is part of a research team at the Institute of Electronics developing equipment for the early diagnosis of skin and gastrointestinal tumours.

Gabriela Todorova
Gabriela Todorova Owner of a property company, Dubai

My name is Gabriela Todorova. For the last 10 years I have owned a property company in Dubai. HIFU technology changed my life and made me feel wonderful and in good spirits.

I highly recommend it. Here in Dubai, women know which technology to choose to look their best!

Slavko Matanović
Slavko Matanović Biotherapist

I had the great honour and pleasure of trying Hifu by Denny Divine treatments for beauty, rejuvenation and other health benefits. A wonderful experience and clear changes for the better, thanks to the reliability and professionalism that Denica Voynova embodies.

One result is instant and almost unbelievable. You see your face before and after treatment with this wonderful technology, at the highest and most modern level. People my age, over 55, are very pleased with the change, which is clearly visible after the treatment.

Denica works miracles whenever energy and technology are involved. Huge thanks from me to Denica, the programme and the HiFu by Denny Divine team. Body and soul enjoy this treatment!

Dr Petya Edlinger-Zeher
Dr Petya Edlinger-Zeher Legal adviser

I have known Denica since she was little. I truly value her professionalism and knowledge, her passion, ambition and personality! When I wanted my first proper facial treatment, I went to her because I trusted her.

After two HIFU facial treatments, my face and skin felt much fresher and firmer within just a few days, the fine lines disappeared and my skin looked renewed. It isn't a miracle therapy or a smoothing iron, but it makes the skin lively, soft, radiant and fresh.

I would definitely have HIFU treatment again, and only with Denny, because I trust her and I'm very happy with the results so far!

Rada Tishelova, Oura Love
Rada Tishelova, Oura Love Writer

I want to thank Denny for the great professionalism and attention with which she looks after me, and to express my sincere admiration for the incredible result of the Hifu by Denny Divine rejuvenating treatment.

I felt a difference after the very first session: my skin became firmer, radiant and refreshed. The treatment was completely painless and comfortable, and the modern equipment saves you the money of expensive operations with the same effect.

Every step was explained in detail, and the care I received made me come back again and again. I warmly recommend it to anyone who wants to keep their skin healthy, young and beautiful!

Desislava Trifonova
Desislava Trifonova Client, Foxy eyes

“I was extremely pleased with the HIFU by Denny Divine treatment. After the very first session my skin looked firmer and fresher, and the results after Foxy eyes are impressive.

My eyelid is raised, my brows are lifted and my eye looks more open. The treatment was comfortable. I saw a big improvement in my facial contour and an overall rejuvenated look, exactly what I was looking for, and I found it here! I'll definitely be back for more treatments!”

Ana Keglović Horvat
Ana Keglović Horvat Kvantum HIFU salon, Zagreb

Doing business with Denny is very simple, fair and professional. We work with Denny calmly, with great mutual trust and respect, as partners in selling and distributing HIFU equipment.

Her well-developed business model and training encouraged us to buy the best device on offer, the HIFU Ultraformer 7D, and to open a HIFU centre in Croatia. The results we have achieved are of exceptional quality, and our clients are very happy.

Denica Voynova is a very fair business partner, always ready to help, full of great ideas and with excellent knowledge of working with HIFU devices.

Nadya Alexieva-Pancheva
Nadya Alexieva-Pancheva Lash extensions and micropigmentation

“For years I have had the chance to work with HIFU equipment and watch its results, and I can say with confidence that they are impressive and apply to absolutely every area of the body and face.

I have been working with my own device for 2 years, and the results are impressive and long-lasting. That keeps my clients coming back and recommending my services to their family and friends. Denica Voynova has made her name on the market as a fair and reliable partner you can count on.”

Mariana Nikolova, Mani
Mariana Nikolova, Mani Manual therapist, HIFU 7D

“I have worked in a beauty salon as a manual therapist for more than 20 years, but in 2024 I bought a HIFU 7D device for non-surgical SMAS lifting.

Fate brought me together with Denica Voynova at just the right time, so I could get to know this magical device, which first changed me and my body in amazing ways. In 9 months we achieved unique results: visibly firmer, smoother skin and quite a few centimetres lost from areas that are hard to work with manual techniques. As a woman of almost 55, I haven't had nicer, smoother skin since I was young.

Denny Divine is a brand we work with successfully in beauty and aesthetics. I'm happy to have the honour of working with partners who value beauty, good intentions and results.”

Nina Gizdova
Nina Gizdova Beautician, Samokov

The results after HIFU are incredible. You can see them even after the first treatment.

I bought the device from Denica Voynova and she gave me excellent training. Denny is fair and a great professional in her field, and I am in the process of buying more equipment from her.

Neli Baeva
Neli Baeva Beautician, Burgas

I have been a beautician for 30 years and have never stopped building on my skills.

I have been working with Hifu by Denny Divine for 4 years. I trained with the best HIFU professional in Bulgaria, Denica Voynova. I currently work with 5D and 7D HIFU.

Zhenya Zhelyazkova
Zhenya Zhelyazkova EstetiCo Studio, Haskovo

I currently work with the best devices in Bulgaria, bought from Hifu by Denny Divine.

My mentor is Denica Voynova, the best training I have ever had!

Martina Dimitrijević
Martina Dimitrijević Partner, 7D Ultraformer training

My Denny, you are the best teacher I have ever had in my life. Whatever the language barriers, you are always there and you always explain everything to me.

I'm grateful and happy to have you and to learn from you.

Viktoria-Mira Salon, Haskovo
Viktoria-Mira Salon Haskovo, 5D HIFU and Estella laser

“I'm extremely happy with the results of the new equipment I got from Denny Voynova. With 5D HIFU I get incredible results for lifting the face, neck and décolletage, and also for melting fat and firming loose skin on the body.

My clients are happy and send me new clients, which says a lot about my work and about how well the equipment performs. And the Estella laser completed my range of work, because it lets me remove old pigment from brows or eyeliner and do new micropigmentation.

In short: I don't regret this investment, because it helps me grow and be useful to my clients and to myself. Thank you, Denny.”

What came next

The services backed by this story.

See the treatments

Sveti Naum Salon70A Sveti Naum Blvd, 1421 Sofia
+359 88 899 8556Strelbishte Salon7 Yordan Yovkov St, bl. 8, entr. B, Strelbishte, 1408 Sofia
+359 88 887 6997