Frequent shaving of the neck and the area under the beard can lead to irritation and ingrown hairs. The laser works towards a long-lasting reduction in regrowth.
How long does it take?It is a short treatment.
What do we do?We treat the front and sides of the neck, the area under the beard and the line down to the collar.
How many treatments are needed?Usually 6 to 8 treatments, a few weeks apart.
How much does it cost?50 €For cheeks and neck together.
In the chosen area we work on redness, pigment spots and broken capillaries. The laser pulses target the vessels and the pigment, and the skin gradually takes on a more even look.
How long does it take?It is a short treatment.
What do we do?We work on one chosen area: nose, cheeks or forehead.
How many treatments are needed?A lasting result usually takes a course of treatments, and between them the area is kept out of the sun.
Darkening in the underarm area is often linked to shaving, friction and the use of cosmetic products. The laser works to even out the skin tone gradually.
How long does it take?The treatment is short, because the area is small.
What do we do?We treat both underarms and the adjoining area towards the arm.
How many treatments are needed?The tone evens out gradually, over a series of treatments. We decide the number individually.
Darkening of the skin in the groin and between the thighs is often linked to friction, shaving and sweating. We use settings suited to this delicate area.
How long does it take?The treatment is short, because the area is small.
What do we do?We treat the groin and the inner thighs according to the specific pigmentation.
How many treatments are needed?The tone evens out gradually, over a series of treatments. We decide the number individually.
We combine several muscle areas in one plan, so the work on your body stays balanced and consistent.
How long does it take?30 minutes per area. With several areas in one visit, it takes longer.
What do we do?We rank the areas by priority and draw up a schedule, usually with two visits a week.
How many treatments are needed?A course on an individual schedule, usually two visits a week. After the course, the result is maintained with periodic treatments.
How much does it cost?Confirmed at the consultation.
When the skin on the abdomen has lost firmness, focused ultrasound works deep down and stimulates the processes linked to the formation of new collagen.
How long does it take?30 minutes.
What do we do?We treat the skin over the whole abdomen and the area above the belt at several working depths. HIFU tightens the skin, and to reduce your measurements we combine it with another suitable treatment.
How many treatments are needed?We decide the number individually, based on the condition of your skin.
We treat selected areas of the arms, with the focus on localised fat deposits and skin firmness.
How long does it take?We set this at the consultation, depending on the area.
What happens?The cold green laser, with a wavelength of 532 nm, reaches the fat layer and stimulates the release of the fat cells' contents without destroying them.
How many sessions do you need?The result builds gradually over a course of several sessions. How many depends on the area and its starting condition.
We treat selected areas of the back, with the focus on localised fat deposits and contour.
How long does it take?We set this at the consultation, depending on the area.
What happens?The cold green laser, with a wavelength of 532 nm, reaches the fat layer and stimulates the release of the fat cells' contents without destroying them.
How many sessions do you need?The result builds gradually over a course of several sessions. How many depends on the area and its starting condition.
We treat the abdomen for a smaller waist measurement and a smoother abdominal contour.
How long does it take?We set this at the consultation, depending on the area.
What happens?The cold green laser, with a wavelength of 532 nm, reaches the fat layer and stimulates the release of the fat cells' contents without destroying them.
How many sessions do you need?The result builds gradually over a course of several sessions. How many depends on the area and its starting condition.
We treat the buttocks, with the focus on localised fat deposits and skin firmness.
How long does it take?We set this at the consultation, depending on the area.
What happens?The cold green laser, with a wavelength of 532 nm, reaches the fat layer and stimulates the release of the fat cells' contents without destroying them.
How many sessions do you need?The result builds gradually over a course of several sessions. How many depends on the area and its starting condition.
We treat selected areas of the thighs, with the focus on localised fat deposits and how visible cellulite is.
How long does it take?We set this at the consultation, depending on the area.
What happens?The cold green laser, with a wavelength of 532 nm, reaches the fat layer and stimulates the release of the fat cells' contents without destroying them.
How many sessions do you need?The result builds gradually over a course of several sessions. How many depends on the area and its starting condition.
We treat the small areas of the fingers precisely, according to the specifics of each one.
How long does it take?We set this at the consultation, depending on the area.
What happens?The cold green laser, with a wavelength of 532 nm, reaches the fat layer and stimulates the release of the fat cells' contents without destroying them.
How many sessions do you need?The result builds gradually over a course of several sessions. How many depends on the area and its starting condition.
We treat the area under the chin, concentrating on local fat deposits.
How long does it take?We set this at the consultation, depending on the area.
What happens?The cold green laser, with a wavelength of 532 nm, reaches the fat layer and stimulates the release of the fat cells' contents without destroying them.
How many sessions do you need?The result builds gradually over a course of several sessions. How many depends on the area and its starting condition.
We treat the pubic area, concentrating on local fat deposits.
How long does it take?We set this at the consultation, depending on the area.
What happens?The cold green laser, with a wavelength of 532 nm, reaches the fat layer and stimulates the release of the fat cells' contents without destroying them.
How many sessions do you need?The result builds gradually over a course of several sessions. How many depends on the area and its starting condition.
At the consultation we assess the area, talk through the possible approaches and, if needed, refer you to a doctor. You leave with a clear plan and no obligation to start a treatment the same day.
Sveti Naum Salon: 70A Sveti Naum Blvd, 1421 Sofia Strelbishte Salon: 7 Yordan Yovkov St, bl. 8, entr. B, Strelbishte, 1408 Sofia Mon to Sat 9:00 to 19:30 · Sun 10:00 to 18:00
A diode laser for long-lasting hair removal and a picosecond laser for pigment, in one device. We use it for long-lasting hair removal on the cheeks, neck, underarms, chest, abdomen, back, arms and legs.
Estella Laser
A laser that breaks up pigment deep in the skin without affecting the skin around it. We use it for underarm and intimate area pigmentation, and for laser rejuvenation of the face.
Tesla 15 EMSLIM RF
The electromagnetic field triggers 25,000 controlled muscle contractions in 30 minutes while you lie still, with no physical effort. Radiofrequency heats the tissue deep down, stimulates collagen and works on fat deposits, so a single treatment combines muscle tone and skin tightening. We use it on the abdomen, arms, legs and buttocks.
HIFU Ultraformer 7D
Focused ultrasound that delivers its energy to a chosen layer beneath the skin, without breaking the surface. It tightens the skin and improves the contour without an incision, and the treatment is painless with no recovery time. We use it on the face and neck, abdomen, arms, legs and buttocks.
HIFU 13D Ultraformer
Focused ultrasound with MPT technology: one pulse does the work of about fifty pulses on older HIFU devices, so the treatment is shorter and completely painless. It tightens the skin and refines the facial contour with no incision and no recovery time. We use it on the facial contour, double chin and neck.
13D MaxLipo laser
A cold green laser that releases the contents of fat cells without destroying them and tightens the skin, painlessly and with no recovery time. We use it on the whole body for lymphatic drainage, on the abdomen, back, buttocks, arms, thighs and fingers, and for muscle recovery.
Your visit
What a visit with us looks like.
01ConsultationWe talk about what you would like to improve, assess the area and choose the right treatment.
02Skin preparationWe cleanse and prepare the area. For muscle programmes you stay dressed, and before every treatment we explain what comes next, step by step.
03The treatment itselfHow it feels depends on the treatment: short warm pulses with the laser, deep warmth with HIFU and rhythmic contractions with muscle stimulation. We keep an eye on your comfort the whole time.
04You leave and carry onThe treatments need no recovery time. You can go straight back to work, and just save sport and the sauna for the next day.
Reviews
Doctors, partners and clients who come back.
16 reviews
Diana DafovaSinger, composer and producer
Always known for her elegant, dignified presence, Diana chose to preserve her beauty and youthfulness with HIFU treatments, because it is a non-invasive therapeutic technology that helps awaken the body's own resources, and the result leaves her fully satisfied.
Her music has been performed and distributed in 25 countries on 4 continents, and her lyrics span 17 languages. Her song “Aadiya” was selected by NASA to be transmitted into space aboard the Space Shuttle Columbia. Diana Dafova has also won the prestigious Gold Remi Award for her concert in Las Vegas.
Dr Veronika TsankovaOphthalmologist
“HIFU is a proven, modern non-invasive technique based on ultrasound waves. It is used for non-surgical lifting of the face and body, with great results visible after the very first treatment.
Ultrasound waves have been used for diagnosis in medicine for many years, and as a therapeutic procedure in aesthetic medicine they have developed with great success in recent years. The only side effects shown by clinical studies to date are short-lived swelling and redness of the treated area, and not in every patient. I recommend this method because, above all, it is harmless and its effect is immediate.”
Dr Momchil KermendzhievSurgeon, Alexandrovska University Hospital
“HIFU equipment is a modern medical tool. The 7D HIFU Ultraformer brings innovation to aesthetic treatments and makes a reliable, safe result possible for the patient!”
A surgeon on the team at Alexandrovska University Hospital. He specialised in Germany and worked on in vitro research projects at the Institute of Neurobiology of the Bulgarian Academy of Sciences. He is part of a research team at the Institute of Electronics developing equipment for the early diagnosis of skin and gastrointestinal tumours.
Gabriela TodorovaOwner of a property company, Dubai
My name is Gabriela Todorova. For the last 10 years I have owned a property company in Dubai. HIFU technology changed my life and made me feel wonderful and in good spirits.
I highly recommend it. Here in Dubai, women know which technology to choose to look their best!
Slavko MatanovićBiotherapist
I had the great honour and pleasure of trying Hifu by Denny Divine treatments for beauty, rejuvenation and other health benefits. A wonderful experience and clear changes for the better, thanks to the reliability and professionalism that Denica Voynova embodies.
One result is instant and almost unbelievable. You see your face before and after treatment with this wonderful technology, at the highest and most modern level. People my age, over 55, are very pleased with the change, which is clearly visible after the treatment.
Denica works miracles whenever energy and technology are involved. Huge thanks from me to Denica, the programme and the HiFu by Denny Divine team. Body and soul enjoy this treatment!
Dr Petya Edlinger-ZeherLegal adviser
I have known Denica since she was little. I truly value her professionalism and knowledge, her passion, ambition and personality! When I wanted my first proper facial treatment, I went to her because I trusted her.
After two HIFU facial treatments, my face and skin felt much fresher and firmer within just a few days, the fine lines disappeared and my skin looked renewed. It isn't a miracle therapy or a smoothing iron, but it makes the skin lively, soft, radiant and fresh.
I would definitely have HIFU treatment again, and only with Denny, because I trust her and I'm very happy with the results so far!
Rada Tishelova, Oura LoveWriter
I want to thank Denny for the great professionalism and attention with which she looks after me, and to express my sincere admiration for the incredible result of the Hifu by Denny Divine rejuvenating treatment.
I felt a difference after the very first session: my skin became firmer, radiant and refreshed. The treatment was completely painless and comfortable, and the modern equipment saves you the money of expensive operations with the same effect.
Every step was explained in detail, and the care I received made me come back again and again. I warmly recommend it to anyone who wants to keep their skin healthy, young and beautiful!
Desislava TrifonovaClient, Foxy eyes
“I was extremely pleased with the HIFU by Denny Divine treatment. After the very first session my skin looked firmer and fresher, and the results after Foxy eyes are impressive.
My eyelid is raised, my brows are lifted and my eye looks more open. The treatment was comfortable. I saw a big improvement in my facial contour and an overall rejuvenated look, exactly what I was looking for, and I found it here! I'll definitely be back for more treatments!”
Ana Keglović HorvatKvantum HIFU salon, Zagreb
Doing business with Denny is very simple, fair and professional. We work with Denny calmly, with great mutual trust and respect, as partners in selling and distributing HIFU equipment.
Her well-developed business model and training encouraged us to buy the best device on offer, the HIFU Ultraformer 7D, and to open a HIFU centre in Croatia. The results we have achieved are of exceptional quality, and our clients are very happy.
Denica Voynova is a very fair business partner, always ready to help, full of great ideas and with excellent knowledge of working with HIFU devices.
Nadya Alexieva-PanchevaLash extensions and micropigmentation
“For years I have had the chance to work with HIFU equipment and watch its results, and I can say with confidence that they are impressive and apply to absolutely every area of the body and face.
I have been working with my own device for 2 years, and the results are impressive and long-lasting. That keeps my clients coming back and recommending my services to their family and friends. Denica Voynova has made her name on the market as a fair and reliable partner you can count on.”
Mariana Nikolova, ManiManual therapist, HIFU 7D
“I have worked in a beauty salon as a manual therapist for more than 20 years, but in 2024 I bought a HIFU 7D device for non-surgical SMAS lifting.
Fate brought me together with Denica Voynova at just the right time, so I could get to know this magical device, which first changed me and my body in amazing ways. In 9 months we achieved unique results: visibly firmer, smoother skin and quite a few centimetres lost from areas that are hard to work with manual techniques. As a woman of almost 55, I haven't had nicer, smoother skin since I was young.
Denny Divine is a brand we work with successfully in beauty and aesthetics. I'm happy to have the honour of working with partners who value beauty, good intentions and results.”
Nina GizdovaBeautician, Samokov
The results after HIFU are incredible. You can see them even after the first treatment.
I bought the device from Denica Voynova and she gave me excellent training. Denny is fair and a great professional in her field, and I am in the process of buying more equipment from her.
Neli BaevaBeautician, Burgas
I have been a beautician for 30 years and have never stopped building on my skills.
I have been working with Hifu by Denny Divine for 4 years. I trained with the best HIFU professional in Bulgaria, Denica Voynova. I currently work with 5D and 7D HIFU.
Zhenya ZhelyazkovaEstetiCo Studio, Haskovo
I currently work with the best devices in Bulgaria, bought from Hifu by Denny Divine.
My mentor is Denica Voynova, the best training I have ever had!
Martina DimitrijevićPartner, 7D Ultraformer training
My Denny, you are the best teacher I have ever had in my life. Whatever the language barriers, you are always there and you always explain everything to me.
I'm grateful and happy to have you and to learn from you.
Viktoria-Mira SalonHaskovo, 5D HIFU and Estella laser
“I'm extremely happy with the results of the new equipment I got from Denny Voynova. With 5D HIFU I get incredible results for lifting the face, neck and décolletage, and also for melting fat and firming loose skin on the body.
My clients are happy and send me new clients, which says a lot about my work and about how well the equipment performs. And the Estella laser completed my range of work, because it lets me remove old pigment from brows or eyeliner and do new micropigmentation.
In short: I don't regret this investment, because it helps me grow and be useful to my clients and to myself. Thank you, Denny.”
Frequently asked questions
What people ask us most often.
Will there be an edge between the treated and untreated area
No. We mark out the area with you beforehand and work smoothly along the border. If you prefer, the hair can simply be thinned rather than removed as fully as possible.
Does it hurt on the back and chest
With laser hair removal you feel short warm pulses, with HIFU a deep warmth, and with radiofrequency an even warming. No anaesthesia is needed, and the settings are adjusted to your comfort.
How should I prepare
For laser hair removal, shave the area the day before the treatment and avoid plucking, waxing and epilators for three weeks beforehand. HIFU, radiofrequency and muscle stimulation need no special preparation.
Can I work out after the treatment
On the day of the treatment it is best to avoid intense sport. From the next day you can train as normal, but put off the sauna and pool for a few days.
Does it work on grey and light hair
The laser works best on dark hair, because the technology targets pigment. Grey, white and very light hairs respond less well.
What is the difference between HIFU and muscle stimulation
HIFU works on the skin and deeper tissue, muscle stimulation on the muscles. For loose skin the answer is HIFU, and for better muscle tone it is stimulation. If needed, the two technologies can be combined.
Will it show that I've had something done to my face
No. The treatments focus on the firmness and quality of the skin, without changing your natural facial features.
Can I come just for a consultation
Yes. The consultation is free and does not commit you to starting a treatment the same day. You leave with a clear plan based on your goals.
Next step
Book an appointment for a free consultation.
At the consultation we assess the area, talk through the possible approaches and, if needed, refer you to a doctor. You leave with a clear plan and no obligation to start a treatment the same day.
Sveti Naum Salon: 70A Sveti Naum Blvd, 1421 Sofia Strelbishte Salon: 7 Yordan Yovkov St, bl. 8, entr. B, Strelbishte, 1408 Sofia Mon to Sat 9:00 to 19:30 · Sun 10:00 to 18:00
